Innovating for modern consumers
I come from a family of traditional Kutch weavers. I inherited from my forefathers the various weaving techniques, designs, motifs that survived and evolved through the ages.
Six hundred years ago, my ancestors from the Marwada community from Rajasthan migrated to the Kutch district, known today for its handloom weaving in Gujarat. Traditionally, weavers used hand spun cotton yarn provided by the Ahir and Patel farming communities and the wool provided by the Rabari and Jat pastoral communities. Weaving was considered a local art, which provided the Kutch communities with blankets, cloth, and traditional dress. Today it continues to be a vibrant tradition, producing textiles used by both local communities and people around the country and the world.
I learned to weave at a young age through the joint efforts of my parents, and began to work with my father and my older brother by helping them when I wasn’t studying or at school. In 1997, I started my own weaving practice. During this period, I met numerous designers and eminent personalities of the craft and design sector that helped me develop a strong sense of traditional aesthetics. From these numerous experiences, I was inspired to create a collection based on the theme of "traditional with contemporary” for today’s consumers.
I use a pit loom to weave shawls, stoles, and mufflers, and use different yarns made from hand spun sheep wool in several weights as well as tussar silk. Recently, for the first time ever in Kutch weaving, I introduced the use of semi pashmina yarn, which appeals to contemporary consumers.The motifs designed into the fabric represent community culture within the region that include traditional shapes and geometric patterns that are symbolic. In my collections, many of my themes and concepts and inspired from nature with a focus on color combination, shapes, and patterns. Once the weaving is completed, embellishments are added such as embroidery, mirror work, azrakh print, bandhani or shibori. When tassels are added to the product is complete and the final step is washing and pressing.